Data Protection Notice

The use of this website may be associated with the processing of personal data. For a better understanding, we would like to give you an overview of these processes with the following information. In order to ensure a fair processing, we would also like to inform you about your rights under the General Data Protection Regulation (GDPR) and the German Federal Data Protection Act (BDSG). Responsible for the data processing is DTE-Systems UK, 11C Tanfield Lea North Industrial Estate, Stanley, co. Durham, DH9 9UU. (hereinafter referred to as "we" or "us").

1. General information

a. Contact

If you have any questions or suggestions about this information or if you would like to contact us for asserting your rights, please send your request to:

DTE Systems UK

11C Tanfield Lea North Industrial Estate
Stanley
co. Durham
DH9 9UU

uk@dte-systems.com

b. General information about data processing

The usage of this website may result in the processing of personal data. The data protection term "personal data" refers to all information relating to a particular or identifiable person. The IP address can also be a personal date. An IP address is assigned to each internet-connected device by the ISP so that it can send and receive data. When you use the website, we collect information that you provide by yourself. In addition, during your site visit, we automatically collect certain information about your use of the site.

We process personal data in compliance with the relevant data protection regulations, in particular the GDPR and the German BDSG. A data processing by us takes only place on the basis of a legal permission. When using this website, we process personal data only with your consent (Article 6 (1) sentence 1 a) GDPR), in order to fulfill a contract of which you are a party or to your request to carry out precontractual measures (Article 6 (1) sentence 1 b) GDPR), for the fulfillment of a legal obligation (Article 6 (1) sentence 1 c) GDPR) or if the processing is necessary to safeguard our legitimate interests or the legitimate interests of a third party, if not their interests or fundamental rights and freedoms requiring the protection of personal data predominate (Article 6 (1) (1) (f) GDPR).

c. Duration of data retention

Unless otherwise stated in the following information, we only store the data for as long as it is necessary to achieve the processing purpose or to fulfill our contractual or legal obligations. Such statutory retention requirements may arise in particular from commercial or tax regulations.

d. Technical service provider

Unless otherwise stated in the following information, the data is processed on the servers of technical service providers who have been commissioned by us for this purpose. These service providers process the data only after explicit instruction and are contractually obliged to guarantee sufficient technical and organizational measures for data protection.

2. Processing of server log files

During an only informative use of our website, only automated (not via a registration) general information is stored, which your browser transmits to our server. These include by default: browser type / version, operating system, page visited, the previously visited page (referrer URL), IP address, date and time of the server request, and HTTP status code.

The processing takes place in order to protect our legitimate interests and is based on the legal basis of Art. 6 (1) sentence 1 f) GDPR. This processing is important for the technical management and security of the website. The stored data will be deleted after seven days, unless there is a legitimate suspicion of unlawful use on the basis of concrete evidence and further examination and processing of the information for this reason is required.

3. Contact options and inquiries

Our website contains a contact form that you can use to send us messages and inquiries about our products.

The legal basis for the data processing is Article 6 (1) sentence 1 b) GDPR. All mandatory data fields are required to process your request. Without having such data means that we can not process your request. The provision of further data is voluntary. Alternatively, you can send us a message via e-mail.

4. Online store

a. Data processing for the purchase

As far as you order a product through our website, we process personal data exclusively for the execution of the contract or in order to be able to provide you with the ordered product. In particular, this includes your name, address, information about your vehicle type and, if applicable, payment information if you pay by bank transfer. In order to provide you with the ordered products, you will need to submit your delivery data to one of our shipping service providers as specified in the order.
The legal basis for processing is Article 6 (1) sentence 1 b) of the GDPR.

b. Payment with credit card (not yet available in all countries) 

We offer the payment method credit card. Please note that the respective payment information is collected and processed by the respective payment service providers on their own responsibility.

c. Payment by Paypal (not yet available in all countries) 

You also have the option to pay via Paypal. Please note that the payment information is provided by PayPal (Europe) S.à r.l. et Cie, S.C.A. domiciled in Luxembourg on its own responsibility.
PayPal transmits us your address data, stored at Paypal, which we process only for the contract. The legal basis is Article 6 (1) sentence 1 b) GDPR.
Further information on data protection at Paypal can be found here.

d. Payment by invoice and installment (only available in Germany and Austria)

We offer the payment method invoice and installment in cooperation with Klarna AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden (Klarna). For this purpose, Klarna must carry out an identity and credit check. For this purpose, we collect additional data (such as your date of birth, your gender and your telephone number) when choosing billing and installment and forward them to Klarna. The legal basis for the collection and transmission to Klarna is Article 6 (1 b) GDPR. Klarna processes the data on its own responsibility. Further information on data protection at Klarna can be found here.

5. Registration

To use certain features of the website, or to save your user preferences for future orders, or to view your order history, registration through the website is required. The required information can be seen from the registration form. The provision of information marked as mandatory is necessary for a complete registration. The data provided will be processed for the purpose of providing the service. The processing is based on the legal basis of Article 6 (1) sentence 1 (b) GDPR.

6. Newsletter

a. Subscription and unsubscription

With our chip tuning newsletter we would like to inform you about current news and trends as well as great promotions and offers. To subscribe for the newsletter, a valid email address is required. To verify the e-mail address, you will first receive a login e-mail, which you must confirm by clicking on a link (double opt-in).
We will send you our newsletter on the basis of your consent (Article 6 (1) sentence 1 a) GDPR). You have the option at any time to unsubscribe from the newsletter or to revoke your consent with effect for the future. Simply use the unsubscribe link contained in each e-mail or one of the above-mentioned contact channels. When registering for the newsletter, we also store the date and time of registration. The processing of this data is required in order to be able to prove that the consent has been granted. The legal basis is based on our relevant proof of obligation (Art. 6 (1) sentence 1 c) in conjunction with Article 7 (1) GDPR).

b. Analysis

We also analyze the reading behavior and opening rates of our newsletter. We collect and process pseudonymised usage data that we do not combine with your e-mail addresses.
The legal basis for the analysis of our newsletter is Article 6 (1) sentence 1 f) GDPR and the processing serves our legitimate interest in the optimization of our newsletter. You can revoke to this at any time by contacting one of the above contact channels.

7. Cookies

We use cookies on our website. Cookies are small text files stored by your browser when you visit a website. This marks the used browser and can be recognized by our webserver. In particular, we use persistent cookies to maintain your preferences, i.e. to save your vehicle selection. These cookies are automatically deleted after a specified period, which may differ depending on the cookie. Insofar as this use of cookies results in the processing of personal data, this is based on the legal basis of Article 6 (1) sentence 1 (f) GDPR. This processing serves our legitimate interest in making our website more user-friendly, effective and secure. You can delete the cookies in the security settings of your browser at any time. You can fundamentally object to the use of cookies by your browser settings. 

8. Analysis of our website

a. Google Analytics

We use the service Google Analytics by Google LLC (1600 Amphitheater Parkway, Mountain View, CA 94043, USA, "Google") to evaluate our website visitors. Google uses cookies. The information generated by the cookie about the use of the online content by the users are usually transmitted to a Google server in the USA and stored there. Google will use this information on our behalf to evaluate the use of our online content by the users, to compile reports on the activities within this content and to provide us with further services related to the use of this content and the internet usage. In this case, pseudonymous usage profiles can be created from the data processed.

We only use Google Analytics with activated IP anonymization. This means that the IP address of the users will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. The IP address submitted by the user's browser will not be merged with other data provided by Google.

The legal basis for the use of this service is Article 6 (1) sentence 1 f) GDPR and serves the legitimate interest of analyzing the user behavior on our website and the possible needs-based design.

Users can prevent the storage of cookies by setting their browser software accordingly. You also prevent the collection of information generated by the cookie by downloading and installing the browser plug-in available at the following link: http://tools.google.com/dlpage/gaoptout?hl=en. If you visit our website via a mobile device, you can deactivate Google Analytics by clicking on this link.

Google is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European privacy legislation (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

b. Optimizely

We also use Optimizely on our website, a web analytics service provided by Optimizely, Inc. 631 Howard St., Suite 100, San Francisco, CA 94105, USA. Optimizely helps us to better tailor our website to your needs. The service uses cookies. The information obtained on the basis of the cookie about the use of the website is transmitted to Optimizely. The data is usually stored at a server located in the USA. We only use Optimizely with IP anonymization. That means that your IP address will be truncated within Member States of the European Union or in other Contracting States to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to an Optimizely server in the USA and shortened there.

On our behalf, Optimizely uses the information obtained to evaluate how the website was used by you. On this basis, Optimizely provides evaluations and reports to optimize the website. If the IP address is transmitted by your browser, this data will not be merged with other Optimizely data.

The legal basis for the use of this service is Article. 6 (1) sentence 1 f) GDPR and serves the legitimate interest of analyzing the user behavior on our website and the possible needs-based design.

You can refuse the storage of cookies at any time by changing the settings in your browser. You also have the option to stop tracking by Optimizely at any time. In this case, no information about your use of the website will be obtained or saved. Please follow the instructions at http://www.optimizely.com/opt_out.

Optimizely is certified under the Privacy Shield Agreement, providing a guarantee to comply with European privacy legislation https://www.privacyshield.gov/participant?id=a2zt0000000TNkWAAW&status=Active.

9. Tracking and retargeting

b. Facebook (visitor action pixel)

Within our website, we set the "Visitor Action Pixel" by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or, if you are located in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland ("Facebook").

With the help of the visitor action pixel, we can track the behavior of users after they have been redirected to our site by clicking on a Facebook ad (so-called "conversion"). We can also track the effectiveness of Facebook advertisements for statistical and market research purposes. The data collected in this way is anonymous for us. We do not see the personal data of individual users. However, this data is stored and processed by Facebook, about which we inform you according to our knowledge. Facebook can connect this data to your Facebook account and also for its own advertising purposes, according to Facebook's data usage policy https://www.facebook.com/about/privacy/.

The visitor action pixel is triggered by Facebook when our website is accessed and can store a cookie on your device. If you subsequently log in to Facebook or visit Facebook in the logged-in state, your visit to our online content will be noted in your profile. The data collected about you are still anonymous to us, so do not provide us with any conclusions about the identity of the users. However, the data is stored and processed by Facebook, so that a connection to the respective user profile is possible and can be used by Facebook as well as for its own market research and advertising purposes.

Legal basis for the use of this service is Article 6 (1) sentence 1 f) GDPR and serves our legitimate economic interests.

You can revoke to the Facebook Pixel collection and the usage of your data to display Facebook Ads at the following address: https://www.facebook.com/settings?tab=ads

Facebook is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European privacy legislation (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

c. Facebook Custom Audiences

Our website uses Facebook Custom Audiences for Websites, a service of Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook"). A remarketing pixel from Facebook is integrated on our website via which Facebook can capture the visitors of our website and use their data as the basis for advertisements (Facebook Ads). The pixel transmits general information about the browser session to Facebook as well as a non-reversible and non-personal check (hash value), which is generated from your Facebook ID. Details on the handling of your data by Facebook, as well as your rights and options for the protection of your personal data, can be found in the privacy policy of Facebook at https://www.facebook.com/privacy/explanation.

The legal basis for the processing in this regard is Artice 6 (1) sentence. 1 f) GDPR and serves our legitimate economic interests.

If you wish to revoke the use of Facebook Website Custom Audiences for the future ("Opt Out"), you can do so at https://www.facebook.com/ads/website_custom_audiences.

Facebook is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European privacy legislation (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

d. Google Marketing Services

We use the Google LLC Marketing and Remarketing Services on our website (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; "Google"). These services allow us to better target advertisements to show users interest-based ads. Remarketing will show users ads and products that have been found to be interested among other sites on Google Network Interests. For this purpose, Google executes a code. So-called (re)marketing tags are integrated into the website. With their help, the user is provided with an individual cookie. A cookie is a small file that is saved (instead of cookies, comparable technologies can also be used). The cookies can be set by different domains, including google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com or googleadservices.com. This file records which websites users have visited, what content they are interested in, and what offers have been. In addition, technical information about the browser and operating system, referring websites, visit time and other information on the use of the online offer are stored. It also collects the IP address of the users, and Google Analytics indicates that the IP address will be truncated within member states of the European Union or other parties to the Agreement on the European Economic Area.

All user data is processed only as pseudonymous data. Google does not store names or email addresses. All displayed ads are thus not displayed specifically for a person, but for the owner of the cookie. This information is collected by Google and transmitted to servers in the United States and stored there.

Among the Google marketing services we use the online advertising program Google AdWords. In the case of Google AdWords, each advertiser receives a different conversion cookie. Cookies can not be tracked through AdWords advertisers' websites. The information collected through the cookie is used to generate conversion statistics for AdWords advertisers who have opted for conversion tracking. Advertisers will see the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. However, they do not receive information that personally identifies users.

We may engage third party ads with DoubleClick based on Google Marketing Services. DoubleClick uses cookies that enable Google and its affiliate websites to serve ads based on users' visits to this site or other sites on the internet.

The use of Google services is done by Google's Tag Manager. For more information about Google's data usage for marketing, see the overview page: https://www.google.com/policies/technologies/ads, Google's Privacy Policy located at https://www.google.com/policies/privacy available.

Legal basis for the use of this service is Article 6 (1) 1 f) GDPR and the processing serves our legitimate economic interests.

If you wish to opt-out of interest-based advertising through Google Marketing Services, you can take advantage of Google's recruitment and opt-out options: http://www.google.com/ads/preferences.

Google is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European privacy legislation (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active)

e. Microsoft Bing Ads

We use the conversion and tracking tool by Microsoft Corporation's Bing Ads (One Microsoft Way, Redmond, WA 98052-6399, "Microsoft") on our website. Microsoft stores a cookie on the user's computer in order to allow an analysis of the use of our online content. It is required for this, that the user has reached our website via a display of Microsoft Bing Ads. Microsoft and we can see that someone clicked on an ad, was redirected to our web site, and reached a predefined landing page. We only get to know the total number of users who clicked on a Bing ad and were then redirected to landing page (conversions). No IP addresses are stored. No further personal information on the identity of the user will be communicated.
For more information about privacy and cookies on Microsoft Bing Ads, please refer to the Microsoft Privacy Policy: https://account.microsoft.com/privacy/ad-settings/signedout?lang=en-GB.
The legal basis for the use of this service is Article. 6 (1) sentence. 1 f) GDPR and the processing serves our legitimate economic interests.
If you do not want to participate in the Bing Ads tracking process, you can opt out of Microsoft here: http://choice.microsoft.com/en-US/opt-out.
Microsoft is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European privacy legislation (https://www.privacyshield.gov/participant?id=a2zt0000000KzNaAAK&status=Active).

10. Embedded Services and Third Party Content

We use services and content provided by third parties on our website (collectively referred to herein as "Content"). For such integration, processing of your IP address is technically necessary so that the content can be sent to your browser. Your IP address will therefore be transmitted to the respective third party providers. In each case, these data processes are used to safeguard our legitimate interests in the optimization and economic operation of our website and are based on the legal basis of Article 6 (1) sentence. 1 f) GDPR. 

The programming language JavaScript is used regularly to integrate the content. You can therefore object to data processing by disabling the JavaScript execution in your browser or by installing a JavaScript blocker. Please note that this may result in functional restrictions on the website. We have included in our website content from the following third party providers:

Contents of Google LLC (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; "Google"):
- "Google Maps" to display maps;
- "Google Web Fonts" for displaying fonts.

Google is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European privacy legislation (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

To view videos, we use the service of YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA ("YouTube"). YouTube, as a subsidiary of Google, is covered by Google's Privacy Shield certification.

11. Withdrawal of consent

You can revoke a given consent in accordance with Article 7 (3) GDPR. Such revocation shall not affect the lawfulness of the processing up to the time of revocation on the basis of the consent.

12. Your rights

As an affected person, you have the right to assert your rights to us. In particular, you have the following rights:

• In accordance with Article 15 GDPR and the German § 34 BDSG you have the right to request information about whether and, if applicable, to what extent we process personal data about you or not.
• You have the right to request the correction of your data in accordance with Article 16 GDPR.
• You have the right to demand the deletion of your personal data in accordance with Article 17 GDPR and § 35 BDSG.
• You have the right to limit the processing of your personal data in accordance with Article 18 GDPR.
• You have the right, in accordance with Article 20 GDPR, to receive the personal data that you have provided us in a structured, common and machine-readable format and to transmit this data to another person in charge.

13. Right of objection

In accordance with Article 21 GDPR, you have the right to object against any processing based on the legal basis of Article 6 (1) sentence 1 (e) or (f) GDPR. If we process personal data about you for the purpose of direct advertising, you can revoke this processing according to Article 21 (2) and (3) GDPR.

14. Data Protection Officer

You can reach our data protection officer under the following contact data: datenschutzbeauftragter@dte-systems.com

15. Complaint to a supervisory authority

If you believe that the processing of your personal data in violation of the provisions of the GDPR, you have the right to complain to a supervisory authority in accordance with Article 77 GDPR.